When you initially start to get into online marketing and test the waters a little, it's not difficult to become overwhelmed. As you go through forums and articles, you'll see all types of lists about what you should do to be the next big thing. They are going to seem to negate each other.
One will state that you have to be patient if you wish Lead Generation to be the next big thing. Another is going to state that you must have lots of business savvy. Still, another will say that being creative is what will get you ahead. And, as can be expected, there are going to be scores of sales pages claiming they have the software system or class to teach you how to be the next big thing.
The truth is that all of these things are essential to your success (well, perhaps not all of those software programs, but the other stuff). You have to be diligent and smart about business and creative if you desire to be successful. However, none of those things are going to matter if you are not able to clearly communicate all of them to the people you want to buy from you.
Good communication involves more than merely creating a convincing sales page. A seasoned copywriter can handle that component of your project. A pretty web site and extensive FAQ are not what you need for good communication. You can get those by hiring good web designers and writers. If you wish to be an effective communicator, you have to acquire interpersonal communication skills, not merely direct copywriting. So, how do you do that?
1. Reply to every email you receive within 24 hours of it arriving in your inbox. We aren't joking with you. There is no need for you to write a a long reply for every last email. All you need to do is inform the sender that you have read the email and will be answering it in full shortly. When you do this, try including a a portion of the sender's e-mail. This indicates to the person that you actually go through every email you got and are not an autoresponder.
2. Answer calls. Try to not be a call screener. If your telephone starts ringing, answer it by the third ring. Do so even if you genuinely don't wish to talk to the person on the other end. Here is the one catch to this rule. You do not have to answer your calls around the clock. Instead, just set definite "business" hours during which you are available take calls. These hours should be displayed conspicuously on your website and stated in your voice mail message too. And, most importantly, make sure you return calls.
3. Make sure that the people you send messages and emails to actually get those emails. This will tell the person that you truly care about keeping in contact with them. You'll endear yourself even more with the people you work with and who buy your products if you ask them if they have any questions and double check to see to it that they understood the points you were trying to make.
One will state that you have to be patient if you wish Lead Generation to be the next big thing. Another is going to state that you must have lots of business savvy. Still, another will say that being creative is what will get you ahead. And, as can be expected, there are going to be scores of sales pages claiming they have the software system or class to teach you how to be the next big thing.
The truth is that all of these things are essential to your success (well, perhaps not all of those software programs, but the other stuff). You have to be diligent and smart about business and creative if you desire to be successful. However, none of those things are going to matter if you are not able to clearly communicate all of them to the people you want to buy from you.
Good communication involves more than merely creating a convincing sales page. A seasoned copywriter can handle that component of your project. A pretty web site and extensive FAQ are not what you need for good communication. You can get those by hiring good web designers and writers. If you wish to be an effective communicator, you have to acquire interpersonal communication skills, not merely direct copywriting. So, how do you do that?
1. Reply to every email you receive within 24 hours of it arriving in your inbox. We aren't joking with you. There is no need for you to write a a long reply for every last email. All you need to do is inform the sender that you have read the email and will be answering it in full shortly. When you do this, try including a a portion of the sender's e-mail. This indicates to the person that you actually go through every email you got and are not an autoresponder.
2. Answer calls. Try to not be a call screener. If your telephone starts ringing, answer it by the third ring. Do so even if you genuinely don't wish to talk to the person on the other end. Here is the one catch to this rule. You do not have to answer your calls around the clock. Instead, just set definite "business" hours during which you are available take calls. These hours should be displayed conspicuously on your website and stated in your voice mail message too. And, most importantly, make sure you return calls.
3. Make sure that the people you send messages and emails to actually get those emails. This will tell the person that you truly care about keeping in contact with them. You'll endear yourself even more with the people you work with and who buy your products if you ask them if they have any questions and double check to see to it that they understood the points you were trying to make.
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