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Wednesday, November 28, 2012

4 Characteristics Of Quality Backlinks

By Conrad Oconnorton


In today's online world, quality backlinks are a must to get your site seen. Practicing good SEO and writing great content sometimes just isn't enough to climb through the ranks of the Google search engine. If you are serious about getting your website to the top, you need to do more. Building a good set of links to your web page is a really good way to start.

Unfortunately, getting that linkage can be troublesome sometimes. It is hard to know what to look for and what makes a link a good one. For your site's best chance at rising through the ranks, you will need to spend time building quality backlinks. The days of dropping links anywhere are over. If you don't know what makes for a good backlink, don't worry. This article can help you. You are really looking for the following four traits in a link to your site.

The links will come from high ranking domains. Every page on the internet has a page rank. This rank ranges from 0 all the way to 9. Just check out the site's page rank before spending a lot of time getting a link from there. The higher the rank, the better the backlink is.

The linking page should be a relevant one. For example, if your site is about food for dogs and you can get a major dog food maker to allow links to your site from theirs, those will be quality backlinks. However, if those links to your page are coming from a website about great smelling candles. The resulting link just isn't going to help nearly as much. Having a relevant page link to your site helps a lot.

The link should be contextual. This goes hand in hand with the relevant page item. You can't just drop your link and run, much as you might want to. You can't sneak your link in by linking to the word food in an article about catering. The words around your link need to be relative to what you are linking to.

Links in a page's content are best. Sure, as long as the link contains the other three aspects, a sidebar or footer link can still be a good one. However, quality backlinks that come directly from a page's content are simply worth more. But you do need to be careful. Today's search engines are getting very, very smart. They look for the number of links on a page. If a site has more links than content, then those links won't be as much use to your site.

By making sure your backlinks all have the above characteristics, you can really help your site in its struggle to the top. And if you really want to supercharge your work, you can then spend time building links to your backlinks. Again, search engines are very, very smart. They look for things like that.

If you want your page to rise in the ranks of Google, then you need to give it some attention and work. It takes time and effort. But building quality backlinks really is worth it, because they truly do work.




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