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Sunday, September 30, 2012

BBB In a Nutshell

By Josie Lynn


The Better Business Bureau which is known as BBB is an organization which was formed in 1912. It is a watchful organization which assures about the reliability of the company. There are many profitable or non-profitable companies in market which take money from consumer to provide services. Some of them provide timely services and earn reputation but some crooked companies which are promise to give service but their motivation is take once money and run away. The Better Business Bureau can be defined as watchdog to monitor several business organizations in United States and Canada. This organization helps consumers to take proper decision and support about selecting best company for their investment.

This hundred year old organization is approved by Council of Better Business Bureaus (CBBB) and many incorporated and governed regional BBB organizations are spread in the different parts of Canada and United States. They are always ready to provide consumer all of its collected information about the company from local and international marketplace. They maintain separate file for each organization in basis of consumer reports, market survey and other source of information. The main objective of this organization is to create a transparent and honest relationship between clients and companies. They also work as third party between company and client to solve any dispute or misunderstanding between companies and their clients.

Before having trust, one should know that there are lots of cases are pending against this organization. To make grading system clear and trustworthy parent body of this organization took several steps to restrict unauthorized facilities which were given to the member of this organization. Authority also constructed a complaints structure where any business organizations or consumers who are unsatisfied about the service of this organization can issue complaints against such services but still biased tag is not completely removed from this organization because in 2010 again a Canadian company reported that BBB degrade their rating to D- from A due to rejection of membership subscription.

The main complaints against BBB are Misleading or Underhanded Advertising, evaluate certain business on basis of their industry and use non-profitable tag for personal gain and disingenuous and unfair practice of business. Consumer can misinterpret good business service due to wrong grade of this organization.

From 2009, BBB started special grading system to describe company's services. Previously this organization just rates the companies as "unsatisfactory" or "satisfactory" rating. Company's online searching system give consumer a convenient way to find nearest centre and accredited companies.




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