I have a question for you. How many different systems do you have in place for getting your existing prospects and customers referring their family and friends to your business? If you don't have at least 2 systemized methods for generating referrals, it's time to start putting some in place.
You'll already know why referrals are so great to work with. If you have ever had customers who have been referred to you by somebody they trust, they are a dream come true for most businesses. Thats because they usually don't need to be 'sold' to because they see you as somebody they can trust, and they also complain less and will rarely ask for refunds.
Referrals are also more comfortable buying at higher prices so your margins and profits from these customers can be substantially higher. And because they see you as expert when it comes to your area of business, you are positioned as a trusted authority with the ability to influence and guide people much more effectively.
The fact is that a properly designed referral program could cut your marketing and advertising budget by thousands of dollars a month. That means you can make a lot more money than you do now, while spending less and not working as hard to convert the sales.
So what's the best way to start generating more referrals?
The simplest way is to try to stay at the top of mind and awareness of your customers. In order to do that, make an effort to get to know your customers and what their wants and needs are. You can do this either individually (which is the best option) or as a group, and discover what their most important issues and interests are.
Once you know what's important to them, start sending them valuable information in the form of books, articles, reports, interviews, and videos on the topics that they'll find most helpful to them. In other words, you want to try to actually help them - who knew!
It's perfectly fine for you to send Christmas and birthday cards, but in this economy, it's just not enough. You have to stay in touch with your customers regularly, or they'll forget about you and will go to your competitors when it comes time to buy.
The secret here is to SHOW people you care about their well-being more than anybody else in their lives apart from their family and friends. If you do that, you're going to constantly be at the top of their awareness.
So when they're socializing with work colleagues, or playing golf with their buddies, or having dinner with friends or family, and somebody mentions an area where you can help, your customers are automatically going to think of you, and recommend you as somebody they trust.
I'll leave you with this thought - If you really take this to heart and don't just go through the motions of doing it, you'll probably be astounded by the results. If you connect with your customers and regularly send them helpful information, your whole business will be transformed. So give this strategy a 30 day trial in your business, and start attracting as many referrals as you can. You'll be very glad that you did.
You'll already know why referrals are so great to work with. If you have ever had customers who have been referred to you by somebody they trust, they are a dream come true for most businesses. Thats because they usually don't need to be 'sold' to because they see you as somebody they can trust, and they also complain less and will rarely ask for refunds.
Referrals are also more comfortable buying at higher prices so your margins and profits from these customers can be substantially higher. And because they see you as expert when it comes to your area of business, you are positioned as a trusted authority with the ability to influence and guide people much more effectively.
The fact is that a properly designed referral program could cut your marketing and advertising budget by thousands of dollars a month. That means you can make a lot more money than you do now, while spending less and not working as hard to convert the sales.
So what's the best way to start generating more referrals?
The simplest way is to try to stay at the top of mind and awareness of your customers. In order to do that, make an effort to get to know your customers and what their wants and needs are. You can do this either individually (which is the best option) or as a group, and discover what their most important issues and interests are.
Once you know what's important to them, start sending them valuable information in the form of books, articles, reports, interviews, and videos on the topics that they'll find most helpful to them. In other words, you want to try to actually help them - who knew!
It's perfectly fine for you to send Christmas and birthday cards, but in this economy, it's just not enough. You have to stay in touch with your customers regularly, or they'll forget about you and will go to your competitors when it comes time to buy.
The secret here is to SHOW people you care about their well-being more than anybody else in their lives apart from their family and friends. If you do that, you're going to constantly be at the top of their awareness.
So when they're socializing with work colleagues, or playing golf with their buddies, or having dinner with friends or family, and somebody mentions an area where you can help, your customers are automatically going to think of you, and recommend you as somebody they trust.
I'll leave you with this thought - If you really take this to heart and don't just go through the motions of doing it, you'll probably be astounded by the results. If you connect with your customers and regularly send them helpful information, your whole business will be transformed. So give this strategy a 30 day trial in your business, and start attracting as many referrals as you can. You'll be very glad that you did.
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