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Thursday, March 15, 2012

Melaleuca Review - Can Such an Established MLM Company Be a Scam?

By Michael Styles


Melaleuca is definitely old school with regards to an MLM Lead Generation company's longevity. Most network advertising and marketing providers go out of business within their 1st 24 months. It has been on the scene for just about 26 years! So, is it attainable for such an established corporation to become a scam? This article will reveal the answer to that question.

Frank VanderSloot took over the original Melaleuca firm, the so-called "Melaleuca Oil" business in 1985. The original company encountered rough treatment from the F.D.A. Apparently the government felt like many of the claims produced by the company were either unsubstantiated, or false. Mr VanderSloot took over and "cleaned house", looking for to improve the company's image. He established a marketing "brand" that touted improving people's lives and well being.

The firm functions a sizable variety of household and wellness items. The solutions are entirely no cost of any dangerous chemical substances, or potentially damaging additives. A lot of are derived from oil extracted from the tea tree. Melaleuca members swear by the items, plus the firm has established a sizable client base over the years. Compared to some mlm goods of a similar nature, the merchandise seem reasonably priced.

Upon examining the company just a little closer, I found that it had nearly a "holier than thou" culture. The corporation makes good strides to seem completely various than mlm corporations. The fact remains distributors are nevertheless strongly encouraged to recruit new men and women and are paid a residual income. Two characteristics which are "near and dear" to most mlm providers. It is true that distributors will not be required to sell a set quantity of items each and every month, which is not typical of most mlm companies. The organization likes to call itself, The Wellness Company", as if it were the only 1!

The organization certainly advocates an "old school" lead generation process marketing and advertising strategy. Worn out tactics such as calling mlm leads and chasing after one's "warm market", are alive and nicely with this organization.These techniques are inefficient and inadequate. They actually will need to employ the new and exciting "attraction" marketing model, which a lot of of the additional present network marketing companies are now adapting. Attraction marketing and advertising involves leveraging the power of the Internet to draw prospects to you and your organization.

To summarize, Melaleuca just isn't a scam. Somewhat old fashioned probably, but not a scam. The company does a good job of continually adding quality goods at reasonable costs, which most likely accounts for it really is longevity. I would be quite hesitant to join the company if I didn't have a solid understanding of Net marketing and advertising.




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