Most artists that I talk with have one big problem: how to sell their art. It seems that when it comes to selling your art, there are a bunch of secrets that only some artists know. Or are there?
The fact is that there is no secret to selling your art. All the art businessinformation you need to know is freely available to you. The trick is learning and applying that information.
First, let's get over the fear of the word "marketing". Frankly, I bet you already know how to market your art, or you could come up with some good ideas if you sit down and think creatively about it. And as an artist, creative thinking is what you're good at, right?
Given that marketing is necessary in order to sell art, let's understand exactly what marketing is. Simply put, marketing is making people aware of your product.
Marketing can be in the form of an advertisement, a display in a shop window, a workshop that you present in which you talk about your art, an exhibition, a website, Facebook updates (and be sure to include a photo so people can see your art), a sign at the bottom of your driveway, and many other forms. Marketing is anything that gets the word out about your art and lets people know that it exists.
Now it's time for an important distinction: marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.
In other words, marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. After all, customers can't buy something if they aren't aware of it.
An important part of how to sell art is marketing: the pricing, location, advertising, public relations, and display of your art products. Marketing is about helping your customer find your product. Selling is the final step in the process - when the customer whips out his or her credit card and buys your art.
The fact is that there is no secret to selling your art. All the art businessinformation you need to know is freely available to you. The trick is learning and applying that information.
First, let's get over the fear of the word "marketing". Frankly, I bet you already know how to market your art, or you could come up with some good ideas if you sit down and think creatively about it. And as an artist, creative thinking is what you're good at, right?
Given that marketing is necessary in order to sell art, let's understand exactly what marketing is. Simply put, marketing is making people aware of your product.
Marketing can be in the form of an advertisement, a display in a shop window, a workshop that you present in which you talk about your art, an exhibition, a website, Facebook updates (and be sure to include a photo so people can see your art), a sign at the bottom of your driveway, and many other forms. Marketing is anything that gets the word out about your art and lets people know that it exists.
Now it's time for an important distinction: marketing is not the same as selling. The end result of marketing is to sell your art, but marketing is the step that comes before actually selling.
In other words, marketing is all about making people aware of your product, while selling is about getting the to actually buy your product. After all, customers can't buy something if they aren't aware of it.
An important part of how to sell art is marketing: the pricing, location, advertising, public relations, and display of your art products. Marketing is about helping your customer find your product. Selling is the final step in the process - when the customer whips out his or her credit card and buys your art.
About the Author:
Learn more about how to sell art. Stop by Barbra Sundquist's site where you can find out all about how to sell art and other home business topics.
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